About HiyaHiya Europe


HiyaHiya Europe is the exclusive wholesaler of the renowned HiyaHiya brand and we distribute our innovative knitting needles, crochet hooks, gift sets and accessories across Europe and the wider world. 

We believe that quality tools deliver precision, speed and comfort. When these elements are combined, a therapeutic knitting experience is created for everyone. HiyaHiya knitting needles and accessories offer this and more!

With HiyaHiya previously only available in America, we saw the opportunity to bring the strength and potential of the HiyaHiya brand to retailers across Europe in 2012. HiyaHiya Europe is a successful family business, based in Norwich in the United Kingdom.  

HiyaHiya Europe has since gained a loyal fan base, working with over 400 companies in over 30 countries around the world. As awareness of our hugely popular knitting brand increases, we are excited to see what the future holds as more retailers join the knitting revolution.

Our Products

HiyaHiya products owe much of their success to their innovative and thoughtful design. HiyaHiya was first founded in 2002 in Shanghai, China, by Qianer Huang, who loves to knit and design beautiful knitwear, her brother and her father, both engineers, designed the unique HiyaHiya knitting  products. This developed into one of the world's most popular knitting needle brands, which has since gained a reputation for pioneering design  and as a brand which knitters love to use. 

The launch of our unique Interchangeable Straight Needles – a world first for the knitting market - showed how HiyaHiya stands out from the crowd. Combined with our competitive pricing, quality construction and our thoughtful design features, our retailers will happily tell you that they reap the rewards of increased consumer demand and the repeat sales that HiyaHiya customers bring.

What We Can Offer You

At HiyaHiya Europe, our retailers are extremely important and our friendly and dedicated team are always here to help. We are happy to answer your emails and phone calls with whatever queries or suggestions you may have and we will always endeavour to ensure we deliver a fast and efficient service for our retailers. 

We also offer plenty of added extras to make sure you have everything you need to successfully stock our products. These include:

A simple and effective online ordering system.

Specially designed Retail Packs containing a selection of our most popular products, ideal for first orders!

Inspired products with a no quibble guarantee.

No restrictions on retail pricing.

Continuity of supply for years to come and investment in the HiyaHiya Brand.

Multiple, cost-effective shipping and payment options.

Friendly, dedicated retailer support online, in store and at events with promotional products to boost sales.

A constantly evolving product range, reflecting the latest knitting and crochet trends.

HiyaHiya Europe also offer a wide range of promotional products, have a bank of professional images for our retailers to use to support their sales and we also offer a regular newsletters which includes important trade information on new products, exclusive offers and tips on how to make HiyaHiya a real success in your store! Furthermore, we provide complimentary social media support and have an active presence in both online and print advertising across Europe, ensuring that our brand is constantly promoted in order to support our retailers’ sales.

All of our team have a keen interest in the knitting industry and are available to answer all those technical questions you may have. You can email us at contact@hiyahiya-europe.com or you can find out more by simply going to contact us.