About HiyaHiya Europe

HiyaHiya Europe

HiyaHiya Europe is a successful family business based in Norwich in the United Kingdom and is the exclusive wholesaler of the renowned HiyaHiya brand distributing our innovative knitting needles, crochet hooks, gift sets and accessories across Europe and beyond. 

Here at HiyaHiya Europe, we believe that quality tools deliver precision, speed and comfort. With these elements combined, it creates and therapeutic knitting experience for everyone. HiyaHiya knitting needles and accessories offer all of this and more!

With HiyaHiya previously only available in America, we saw the opportunity to bring the strength and potential of the HiyaHiya brand to retailers across Europe and beyond in 2012.

HiyaHiya Europe has since gained a loyal fan base, working with over 300 companies in over 30 countries around the world. With increasing awareness of this hugely popular knitting brand, we are excited to see what the future holds as more retailers are joining the knitting revolution.


HiyaHiya products owe much of their success to innovative and thoughtful design. HiyaHiya was first founded in 2002 in Shanghai, China, by Qianer Huang, who loves to knit and design beautiful knitwear, and her brother and father, both engineers, who designed the unique HiyaHiya knitting system. This developed into one of the world's most popular knitting needle brands, gaining a solid reputation for pioneering design, creating needles which knitters love to use. 

This was demonstrated by the launch of our unique Interchangeable Straight Needles – a first for the market, which truly makes HiyaHiya stand out from the crowd. Combined with our competitive pricing and quality construction, and enhanced by thoughtful design features, our retailers will happily tell you that they consequently reap the rewards in increased consumer demand and repeat sales.

Working with our retailers

At HiyaHiya Europe, our retailers are at our up most of importance and our friendly and dedicated team are always here to help in our Norwich based office. We are happy to answer your emails and phone calls with whatever queries or suggestions you may have and will endeavour to ensure we deliver a fast and efficient service for our retailers. 

We are very proud of our accessible retailer support. We offer plenty of added extras to make sure you have everything you need to successfully stock HiyaHiya products. This includes:

A simple and effective online ordering system.

Specially designed Retail Packs containing a selection of our most popular products, ideal for first orders!

Inspired products with a no quibble guarantee.

No restrictions on retail pricing.

Continuity of supply for years to come and investment in the HiyaHiya Brand.

Multiple, cost-effective shipping and payment options.

Friendly, dedicated retailer support online, in store and at events with promotional products to boost sales.

Constantly evolving product range reflecting the latest knitting and crochet trends.

HiyaHiya Europe also offer a wide range of promotional products, have a bank of professional images for our retailers to use to support their sales and offer regular newsletters which include important trade information on new products, exclusive offers and tips on how to make HiyaHiya a real success in your store! Furthermore, we provide complimentary social media support and have an active presence in both online and print advertising in Europe, ensuring that the brand is constantly promoted to support our retailers’ sales.

Our team has a personal and keen interest in the knitting industry and are available to answer all those technical questions for you. You can email us at contact@hiyahiya-europe.com or you can find out more by simply going to contact us.